Browsing PhD Theses and Dissertations [LiSBE] by Author "Mkunda, Josephine Joseph"
Now showing items 1-1 of 1
-
Characterizing market potential and developing business model for processed lake Victoria sardine products
Mkunda, Josephine Joseph (NM-AIST, 2020-01)The study aimed at developing an inclusive business model to improve the marketing efficiency of Lake Victoria processed sardine products. The stakeholder theory was used to characterize actors’ roles while structure, ...