Browsing Research Articles [CoCSE] by Subject "Tourism and SMEs"

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    • Tourism SME’s Adoption of Social Media Analytics Tools and Technology 

      Madila, Shadrack; Dida, Mussa; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022-02)
      The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...