Browsing Research Articles [CoCSE] by Author "Madila, Shadrack"

Now showing items 1-3 of 3

    • A Review of Usage and Applications of Social Media Analytics 

      Madila, Shadrack; Dida, Mussa; Kaijage, Shubi (Veritas Publications LTD, 2021-05-28)
      This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in social media analytics, types of social media platforms which the SMA are performed ...

    • Tourism SMEs usage of Social Media Analytics as their Business Intelligence Tool 

      Madila, Shadrack; Marwa, Janeth; Dida, Mussa; Kaijage, Shubi (International Journal of Advances in Scientific Research and Engineering (ijasre), 2022-01)
      This study delivers the results of the survey conducted to investigate the tourism SMEs' usage of social media analytics as their business intelligence tool. The study uses the unified theory of acceptance and use of ...

    • Tourism SME’s Adoption of Social Media Analytics Tools and Technology 

      Madila, Shadrack; Dida, Mussa; Kaijage, Shubi (African Journal of Hospitality, Tourism and Leisure, 2022-02)
      The study analysed the current state of the adoption of social media analytics (SMA) technology and tools to tourism small and medium enterprises (SME) in Tanzania and to understand the factors which influence the adoption ...