Browsing Research Articles [BUSH] by Subject "Customer Retention"
Now showing items 1-2 of 2
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Enhancement of customer retention of telecommunication companies in Tanzania through customer satisfaction
(The Strategic Journal of Business & Change Management, 2022-08-08)Little has been written on how customer satisfaction enhances customer retention in Tanzania’s telecommunication companies. This study addressed that concern using six variables, namely rewards, tariffs, customer care, ... -
Key Elements of Customer Trust towards Retaining Customers of Telecommunication Companies in Tanzania
(Scientific Research Publishing Inc., 2022-08-09)This study assessed how customer trust affects customer retention in tele communication companies in Tanzania. Using logistic regression, 120 ques tionnaires were analysed. Results revealed respondents were not satisfied with ...
