| dc.description.abstract | In Tanzania the advancement of technology has brought about affordable smartphones to most
of livestock farmers. However, despite this potential, livestock farmers have limited utilization
and access to livestock information to improve their business. Poultry farming is a widely
practiced agricultural activity with a high potential for poverty reduction, climate change
mitigation, enhancing food security and improving socio-economic transformation in pro-poor
households and communities in Tanzania. The sector supports the livelihoods of 3.7 million
households in Tanzania. But farmers in the sector are challenged on reliable market linkage
information systems to interface with buyers for their products. Both poultry farmers and
buyers rely on informal market information. Poultry farmers are equally challenged on limited
exposure to technology.
Study was carried out in Tanga region to poultry farmers and buyers. The findings form this
study shows that key market information required by poultry farmers and buyers are price,
buyer or farmer location, Poultry kilograms, amount of poultry needed by buyers, amount of
poultry products needed by buyers, types of poultry needed by buyers and kind of poultry
products needed by buyers.
To overcome poultry market information gap, this study aims to develop a web-based platform
for poultry market linkage with more focus on its usability and user experience (UX) design,
and to assessment its usability and user experience. Eye tracking method combined with
retrospective think aloud method together with facial expression was used to test user
experience of the developed web-based platform while to assess its usability think aloud
protocol together with pre and post assessment methods was used.
The developed web based platform is simple and not overloaded, it provide all the required
market information. The platform supports buying and selling as well as order management.
Furthermore, farmers can perform auctions on the platform, the payment method is cash on
delivery. The application is also available in Swahili. | en_US |
