| dc.description.abstract | Raha Beverage Company Limited is a wine-producing company based in Arusha Tanzania. It was
experienced with the challenge of products advertisement to reach more customers. The problem
extended to a lack of knowledge on market demand because there was no prior orders collection
before product delivery, also the market demand fluctuation results in either less quantity delivery
to wholesalers or delivery delay, causing wholesalers to stay out of stock for a while. Hence
decreases customer satisfaction. The proposed RahaSales mobile application was designed to
address and mitigate the encountered challenges by the company. The study showed that the
mobile application would easily connect the company with their customers for instant
communication and getting insights on the market ground. To reflect what was the exact puzzle to
be solved; the data was collected from the sales representative and known customers through
interviews, questionnaires, and observation. The mobile application was developed through the
agile method known as scrum, and then the application was tested by both customers and sales
representatives from the company to reflect what the application is required to do. The developed
mobile application connects the supplier and wholesalers to enable them to share business
information like market demand and product availability. According to the findings, mobile
applications can be used to improve client loyalty as well as sales. From the developed application,
I would like to recommend further studies to utilize the GPS locations collected from the customers
to map all customers in the Google map for easy visualization of current customers and will help
the company to determine where there is a gap in the market share and focus more in terms of
advertisement and promotions. | en_US |
