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dc.contributor.authorKatwale, Samwel
dc.date.accessioned2022-09-12T12:51:12Z
dc.date.available2022-09-12T12:51:12Z
dc.date.issued2022-03
dc.identifier.urihttps://doi.org/10.58694/20.500.12479/1609
dc.descriptionA Project Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in Embedded and Mobile System of the Nelson Mandela African Institution of Science and Technologyen_US
dc.description.abstractRaha Beverage Company Limited is a wine-producing company based in Arusha Tanzania. It was experienced with the challenge of products advertisement to reach more customers. The problem extended to a lack of knowledge on market demand because there was no prior orders collection before product delivery, also the market demand fluctuation results in either less quantity delivery to wholesalers or delivery delay, causing wholesalers to stay out of stock for a while. Hence decreases customer satisfaction. The proposed RahaSales mobile application was designed to address and mitigate the encountered challenges by the company. The study showed that the mobile application would easily connect the company with their customers for instant communication and getting insights on the market ground. To reflect what was the exact puzzle to be solved; the data was collected from the sales representative and known customers through interviews, questionnaires, and observation. The mobile application was developed through the agile method known as scrum, and then the application was tested by both customers and sales representatives from the company to reflect what the application is required to do. The developed mobile application connects the supplier and wholesalers to enable them to share business information like market demand and product availability. According to the findings, mobile applications can be used to improve client loyalty as well as sales. From the developed application, I would like to recommend further studies to utilize the GPS locations collected from the customers to map all customers in the Google map for easy visualization of current customers and will help the company to determine where there is a gap in the market share and focus more in terms of advertisement and promotions.en_US
dc.language.isoenen_US
dc.publisherNM-AISTen_US
dc.subjectResearch Subject Categories::TECHNOLOGYen_US
dc.titleDevelopment of a mobile application for sales and marketing: a case of Raha beverages company limiteden_US
dc.typeThesisen_US


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