Browsing by Author "Chachage, Bukaza"

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Analysis of marketing efficiency of processed sardine products of Lake Victoria: Case of Tanzania
(Taylor & Francis Online, 2019-05-27) Mkunda, Josephine Joseph; Lassen, Jesper; Chachage, Bukaza; Kusiluka, Lughano J.M.; Pasape, Liliane
The paper tested the marketing efficiency of Lake Victoria processed sardines using structure-performance and efficient-structure hypotheses and the influence of socioeconomic characteristics on marketing efficiency. Primary data was collected using structured questionnaires from randomly selected 249 respondents. The conceptual framework showed the influence of market structure, performance and socioeconomic characteristics on marketing efficiency. Multiple regression and descriptive statistics were used to analyze the information. The Gini coefficients for traders and processors were 0.59 and 0.64; the Lorenz curves showed 80% of monthly income was accounted for by 50% of marketers indicating that the market was concentrated with high level of income and market shares inequalities. Empirical findings revealed that access to market information and formal business loans, selling price, net returns, and quantity traded significantly increase marketing efficiency. Marketing costs and margins significantly reduce marketing efficiency. Higher income and market share inequalities, poor access to business loans, markets and market information imply the market was imperfectly competitive and inefficient with greater likelihood of domination as economic and game theories suggests. The findings call for collective marketing in order to reduce marketing cost, increase the quantity traded and fishers’ bargaining power in order to increase their net returns.
Consumers’ product knowledge and attitudes as determinants of buying intention of processed sardine product: case of lake Victoria basin
(African Journal of Emerging Issues, 2019-08-08) Mkunda, Josephine J.; Chachage, Bukaza; Kusiluka, Lughano; Pasape, Liliane
Purpose of the study: This paper highlights the determinants of consumers’ buying behavior of processed sardine products from Lake Victoria basin by determining consumers’ knowledge and attitudes in relation to buying decision towards processed sardine products. Short introduction of problem statement: Literatures postulated that consumer behavior describes how individuals and groups select, buy, use and dispose goods, services, idea or experience to satisfy their need and wants. Consumer buying behavior is affected by uncontrollable factors that need to be considered while understanding consumers. Since the public health authorities are promoting fish consumption in order to improve public health, in addition it has been shown that the value contributions of sardine product in Lake Victoria basin is not reflecting its landings, therefore it is important to determine the consumers’ knowledge and attitudes in relation to buying decision towards processed sardine products. Method/methodology: Data was collected from 190 consumers in Mwanza, Mara and Kagera regions in Tanzania. After prior testing the data to fit the linear regression model, the multiple linear regression model using SPSS program version 24 was employed to analyze the collected data. Results of the study: The results have indicated that consumers’ product knowledge and attitudes were the main determinants of buying intentions of processed sardine products. Significant result at (p<0.001) on product knowledge and attitude was obtained proving that consumer knowledge on the products creates consumers’ attitudes towards the products. Consumer knowledge predictors were able to explaining the consumer attitude variance by 68.4% and 39.2% for sardine products dried on grass and nets and dried on rocks respectively. In addition, consumers’ attitudes and product knowledge in relation to buying intention was significant at (p<0.001), implying that the predictors were the main determinants for purchasing of products in question. The analysis have indicated that the buying intention had significant correlation with consumers’ eating habits, family preferences and consumers’ attitudes. Conclusion and policy recommendation: Strategic marketing planning of processed sardine products should focus on increasing consumers’ attitudes by creating knowledge through products labelling and improve the value addition technologies. The value addition should focus on determining the nutritional content and shelf life of different processed sardine products. Processors participating in national and international exhibitions will increase subjective and objective knowledge as well as improve the consumers’ attitudes towards processed sardine products.
Formal Institutions In Enhancing Entrepreneurship Development In The Tanzanian Higher Learning Institutions.
(International Journal of Business and Economic Review, 2024) Mollel, Emmanuel; Chachage, Bukaza; Pasape, Liliane
This qualitative study aimed to explore how formal institutions promote entrepreneurship development in the Tanzanian Higher Learning Institutions (HLIs) using the Sokoine University of Agriculture (SUA) as a case study. It employed semi-structured individual interviews, focus group discussions, and documentary review as data generation methods. Thematic analysis with the help of Nvivo software was used to analyze the data, revealing insights from 73 respondents, selected based on data saturation. The study applied the institutional theory as a theoretical lens to frame both its methodology and findings interpretation. Results suggest that organized-functional, active and interplaying formal institutions, including the HLIs’ charters, the policies (research and development policy, innovation policy, and entrepreneurship development investment policy), and the dedicated entrepreneurship development courses, play a crucial role in fostering entrepreneurship development in HLIs in Tanzania. The study recommends aligning institutional documents with entrepreneurship development and also ensuring coherence across these instruments.
A Framework for Enhancing Entrepreneurship Development in Higher Learning Institutions (HLIs) in Tanzania
(International Journal for Multidisciplinary Research (IJFMR), 2024-06) Mollel, Emmanuel; Chachage, Bukaza; Pasape, Liliane
The overall objective of this study was to understand the institutional forces for promoting entrepreneurial development in higher learning institutions (HLIs) in Tanzania and to provide an institutional framework for the same. The study used the Sokoine University of Agriculture (SUA) as a case study to provide an account of the formal institutions, the informal institutions, and the organizational legitimacy that influence entrepreneurial development in the Tanzanian HLIs. Methodologically, the study used individual interviews and focus groups for primary data collection, and documentary review for secondary data to back up the primary data. The study used thematic analysis to derive themes from the data. Data were analyzed with the aid of Nvivo computer-assisted qualitative data analysis software. Through data saturation, a sample size of 73 respondents was reached. The study revealed that, properly organized formal institutions that are functional, active, and mutually reinforcing- including the HLIs’ charter as a formal external instrument; the research and development policy, innovation policy, entrepreneurship development investment policy, and the entrepreneurship development course as a formal internal instrument-enhance entrepreneurship development in HLIs. The study also revealed the need for informal institutions, such as social traditions and social norms as informal internal instruments, to supplement formal institutions. The study also revealed that, when formal and informal institutional forces are unquestionably functioning, active, and interplaying, and stakeholders are required to comply with them, the organizational legitimacy of entrepreneurship development in HLIs can be attained.
A review of Lake Victoria sardine products business and institutional arrangements for domestic and regional trade
(Strategic Journal of Business & Change Management, 2018-10-24) Mkunda, Josephine J.; Lassen, Jesper; Chachage, Bukaza; Kusiluka, Lughano; Pasape, Liliane
Effective and efficient business and institutional arrangements are essential for every industry to position the business ventures within the value chain, show how transactions are made among stakeholders and underlying economic logic for value creation. This review focused on the existing business and established support institutional arrangements for sardines (Rastrineobola argentea) from Lake Victoria in order to assess their influence on domestic and regional trade. The review established that the business arrangements between the crew members and boat owners in Tanzania influences revenue sharing among players; this was connected to poor performance of crew members, theft of fishing equipment, boat engines and portion of fish products by crew members. Sardines traders had not been able to access the lucrative outlets due to weak institutional support and lack of economies of scale. At the national and regional levels, the authors focused on the co-management of fishery resources through the Beach Management Units, national fishery policies, strategies and support institutional arrangements. At national level, the main limitation identified was poor performance of the Local Government Authorities in the aspects of surveillance, control, fisheries law enforcement as well as close monitoring and inspection of fishing activities which led to depletion of the fishery resources and influenced trade performance. Furthermore, it was observed that at regional level, there was weak formal link between the Lake Victoria Basin Commission (LVBC) and Lake Victoria Fisheries Organization (LVFO) and this jeopardised the effective and efficiency management of fishery resources and efforts towards poverty alleviation.
Review of the factors contributing to the sustainability of the agricultural innovation platform
(International Journal of Agronomy and Agricultural Research (IJAAR), 2018-05-30) Putaa, Humphrey; Chachage, Bukaza; Pasape, Liliane
The study reviewed factors contributing to the sustainability of the agricultural innovation platform (AIP) in Africa. The study found that the sustainability of the AIP is influenced by the numbers of factors which are; motivation, commitment and ownership, capacity building, resources mobilization and linkages. The study recommend that for sustainability of the AIPs; motivation of the stakeholders should start at the initial stage of platform formation, the interest of the stakeholders must be incorporate into platform activities in order to motivate stakeholders, business model should be developed by the platform on how financial resources should obtained and ways of sustained its sources. Moreover, membership contribution should be emphasized, because it can generate revenue and develop sense of ownership. Capacity building in term of training, fields visit, demonstrations, and workshops it develop capacity of actors to innovate so as to address their constraints in the given value chain. In addition, training facilitation techniques to the actors is important and also facilitation role should rotate among the platform actors. Horizontal linkage that connects platforms of the same level should be emphasized in order to enable stakeholders to learn how other platforms address the similar issues. Lastly, vertical linkage should be encouraged to enabling stakeholder at higher level to learn and see the real situation of the community at the local level.